Branding
Art Direction
Logo Design
Wellness World is a wellness company that provides a holistic experience for its community of Wellbeing Seekers. It organizes retreats across several countries and provides therapeutic offerings to promote longevity and health. Under 'wellness world', you'll find 3 subsidaries that go hand in hand with the company's vision: Wellness World Club, Seekwel, and Wellness World Media.
Wellness World
A holistic experience
The project initially began as a logo design for the main company but later evolved into a full brand identity for Wellness World and its three subsidiaries: Wellness World Club, Seekwel, and Wellness World Media.
The brand identity is inspired by the seven chakras, symbolizing balance and harmony while uniting the three subsidiaries under the 'wellness world' umbrella. Nature-inspired colours reflect vitality and calm, while the logo embodies flow, continuity, and longevity.
Wellness
Inclusive
Nature
The elements of the world
The logo features the 7 chakras floating above a Wellbeing Seeker, symbolizing balance, alignment, and holistic wellbeing. Its curves are constructed using the golden ratio, creating a sense of harmony and natural flow, while the colour palette is inspired by nature and the universe.
The subsidiary logos follow the same concept, each highlighting the individuality of its sub-brand while remaining visually connected to the main identity, resulting in a cohesive family of logos.
Wellness World Club
A community for Wellbeing Seekers that provides a sense of wonder and self-discovery.
Seekwel
We do what you love: Seekwel offers a selective roster of products allocated from natural resources.
Wellness World Media
A team dedicated to helping businesses expand on their media coverage, promoting a positive environment in the event industry.
