Branding
Art Direction
Logo Design
Wasla is the first Arab alternative music and arts festival to go global. A celebration of the other side of Arab Culture, redefining perceptions, breaking stereotypes, and building a community through music, art, food, and culture.
This year, the event will be jetting off to London, bringing a variety of some of the Arab world’s best up-and-coming performers and artists to the UK capital in a celebration of the other side of Arab culture.
Wasla Festival
Wasla Arab Music & Arts Festival Rebrand
This project is an exercise using Arabic typography to create a unique visual identity. I chose Wasla Festival because I'm a fan of their events and what they stand for.
After researching them and discovering how limited the previous branding was, I wanted to explore new ways of depicting the wordmark whilst reflecting the brand's personality and character.
Music
Rebelious
Alive
Wasla is
Disruptive. Inclusive. Authentic. Unconventional. Energetic.